Print is one of the details that is overlooked. Yet, attention to prints contributes to brand building and business. Details in type design is crucial as well. Slight changes would hugely affect the curves and proportion of type. I find it very similar with print. So, I decided to visualize the idea of details in print with type. When the giftset is laid out, it forms the word “Details.”

The giftset consists of 6 deliverables: a notebook, memopad, Chinese red pockets, greeting cards, calendar, and a namecard stand. They all can be personalised with the receiver’s name through lasercut debossing. The giftset is used by the sales team when reaching out to new leads, and maintaining relationships with existing clients.